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How can you build a long-term author career with multiple streams of income? How can you use technology for the grunt work and not the fun part of writing? Kevin J Anderson gives his tips.
In the intro, has TikTok gone dark? [AP]; BookVault is expanding printing to Australia; GPSR, the EU’s new General Product Safety Regulation [Self-Publishing Advice]; CreatedByHumans.ai launches in partnership with The Authors Guild for AI data licensing [Publishing Perspectives]; Simon & Schuster launches audio-first imprint featuring content from self-published authors [Publishers Weekly].
Plus, 7 Steps for How to Write Non-Fiction [Reedsy Live replay]; Publishing predictions for 2025 [Draft2Digital’s Self-Publishing Insiders]; Creative and life challenges with me and Orna Ross [Self-Publishing with ALLi]; Death Valley – A Thriller, coming in March!
Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started.
This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn
Kevin J. Anderson is the multi-award-winning and internationally bestselling author of over 190 books across different genres, with over 24 million copies in print across 34 languages. He's also the director of publishing at Western Colorado University, as well as a publisher at WordFire Press, an editor and rock album lyricist, and he's co-written Dune books and worked on the recent Dune movies and TV show.
You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.
Show Notes
- Adapting throughout a 40-year author career
- The importance of having a Plan B when the industry changes
- Incorporating AI into your dictation process
- Utilizing AI to do the grunt work, not the fun work
- Publishing timeline restrictions with traditional publishers
- Tips for running a Kickstarter in 2025
- Finding a market for short stories
- Meeting reader expectations and delivering on promises
You can find Kevin at WordFire.com and buy his books direct at WordFireShop.com.
Transcript of Interview with Kevin J. Anderson
Joanna: Kevin J. Anderson is the multi-award-winning and internationally bestselling author of over 190 books across different genres, with over 24 million copies in print across 34 languages.
He's also the director of publishing at Western Colorado University, as well as a publisher at WordFire Press, an editor and rock album lyricist, and he's co-written Dune books and worked on the recent Dune movies and TV show. So welcome back to the show, Kevin.
Kevin: It's been too long, Joanna. We should do this more often.
Joanna: Oh, yes. Well, you've got so much going on. So we've gone into your background before, so we're going to jump straight in. This, being in the author business a long time, is incredible. Tell us. You just told me about a big milestone.
Kevin: It was the new year, so I was just kind of doing my year round up and everything, and I realized that my very first professional publication was in January 1985, Magazine of Fantasy & Science Fiction. So that means —
40 years I've been a professional author.
Joanna: Wow.
Kevin: So I look back, and it was 1995 when I quit my day job, and I have been a full-time ‘earning all my living by writing stuff' for 30 years. Which, I don't know if I live frugally. No you've met my wife, I don't live frugally. I've just been at it for a long time.
My gosh, it's not like doing the same thing every day, like working on a factory assembly line for 30 years —
This has required just keeping a lookout, and being adaptive, and reinventing myself over and over and over again.
The publishing world does not stay the same, and if you just keep doing the same thing, you'll be left by the wayside.
Joanna: Well, let's just focus on that then.
You mentioned being adaptive and reinventing yourself, but I mean, this really takes a different kind of mindset, I think. I haven't been in it as long as you, but I've seen many authors disappear from the industry, perhaps because they couldn't adapt.
So how do you keep that sort of ever learning process, even when you're already so successful?
Kevin: Well, here's the thing, I am not interested in just one thing or one type of writing.
I've always got like five or six completely unrelated things going at a time.
What happens is that something will be really hot one year, and then nobody wants it the next year, but I've got five other things going, so then we hope something else gets really hot.
If you are only writing steampunk vampire romances, great. They might be super hot this year, but 10 years from now, maybe people don't want to read steampunk vampire romances. I'm just making that up, just as an example.
For instance, let me go back. My big claim to fame, I had my first giant career boost was about 1992. So my first novel was published in 1988, and yes, listeners, I know it sounds like I'm really old, but I'm in good shape.
So 1988, my first novel was published. I published, I think, six or seven novels. This is trad days, there was no option for indie. Then I got a phone call from Lucasfilm saying, “Kevin, would you write Star Wars books for us?”
So, suddenly, instead of just being this author who wrote some books that maybe got some reviews, and you got advances in those days, and I maybe earned $4,000 on a book for working on it for six, eight months.
Then suddenly I was writing Star Wars books, and I was a New York Times bestselling author, and I was selling millions of copies. That was huge for me. So I did all these Star Wars books, and through Star Wars, I did Star Wars comics, and then I learned how to write comics.
That was a huge comics boom, so I was writing monthly comic books and doing all kinds of successful things like that. And because of Star Wars, they asked me to write X Files. I wrote all these movie tie-in books. I wrote the novels for like these science fiction movies that came out.
I was pulling up the drawbridge because people kept throwing books at me as fast as I could write them.
Then around maybe 10 or 11 years later, all of that media tie-in work just dried up.
People might remember, every time a movie came out, you could walk into the grocery store or the airport and there would be a paperback novel of that movie. I mean, that was steady work.
I could pick up the phone saying, “I've got a month free. Give me a movie novelization.” Those things paid like $15,000 or so, and it took three or four weeks’ worth of work, but they just stopped doing that. It wasn't that I gave up on it, or I stopped being good at it or anything, it's just that entire part of the career dried up.
Then I'm not sure exactly the years, but like 2005 or 2006, the entire comic book industry imploded. My comic that used to sell maybe 500,000 copies an issue suddenly sold 50,000 copies an issue, just because people stopped buying comics. That's not anything that's in my control.
There's a whole lot of reasons why authors screw up their own careers.
I mean, we can talk about that for a while, but —
There are so many things that are out of your control so you have to have a Plan B and a Plan C, and as many plans as you have.
I had all these things going, but I kept spinning other plates up. I would write mysteries and horror because then the science fiction dried up. Or I would write young adults with my wife, and then young adults suddenly became hot. I just kept trying all of the above.
You've noticed, in fact, I've given you a cup of my coffee, which is like five times stronger than what you ever would drink. I am fairly energetic, and I like to work all the time, and I keep going.
You can't put all your eggs in one basket because this industry is a roller coaster, and it just changes all the time.
Now, there's a couple of other things. Well, first we mentioned, I'm the director of the Master's Degree Program in Publishing at Western Colorado University, and I started that about seven years ago. In fact, I had to go back to university myself and get an MFA after I had already published 150 books and had 57 bestsellers.
I had to get the degree because you can't teach creative writing unless you have a degree. So I got a master's degree. Now, in fact, we're taking applications for our seventh cohort now. So seven years, I've had this group of students.
I teach them grad-level publishing, both traditional and indie. I put them through the paces. They do their own books, they edit an anthology, they read the slush pile. I mean, it's all hands-on stuff.
The reason I'm mentioning all that, other than telling everybody to check out the program, but that is a completely different plan. Plan Z. I mean teaching at the university and teaching publishing, actually, it pays a monthly salary, which isn't bad.
I get health benefits. You're in the UK, so you don't know how desperate that is over here in the US that you need to have health insurance. So all of that is a completely different track. Like, okay, I'll spend a lot of time teaching graduate students Just try different things.
It's all writing adjacent.
It's not like I'm working as an automobile mechanic in my day job. Everything is related to writing or publishing, but there's different aspects of it.
It's almost like playing Whack-a-Mole. One thing will pop up and be really successful, but then that will go away, and then something else will pop up. You need to make sure you have a lot of moles to pop up in the Whack-a-Mole room.
Joanna: That's fantastic. I mean, it is amazing. Also, yes, I still remember your coffee. I felt fantastic. I haven't been able to replicate that ever since, so I'm going to have to see you in Vegas for more coffee!
Kevin: One more thing I want to throw into that. I was at 20Books and Author Nation, and I was talking to lots of fabulously successful indie authors. They're fabulously successful this year, but they weren't last year.
The attitude that some people get is if they have a really, really good year, it's always going to be that way, and it isn't. So if you have a really, really good year, don't go out and buy a private jet like.
Sock your money away, build a nest egg, pay off your house, or whatever you can do. Build financial stability.
People might remember MC Hammer, the guy who had some really big hits and that didn't have hits, and he spent all of his money. You don't want to be like that. If you're super successful right now, it doesn't mean you will always be super successful.
Joanna: Yes, absolutely. I always talk about investing and how I don't expect writing to pay my pension. I'm building a pension to pay my pension, and writing can be extra. [Check out my list of money books here.]
I do want to get into your writing process because, as you mentioned, you're energetic, you're in good shape, and you hike a lot. You dictate as you walk, and you've been on the show before talking about dictation.
Now, I noticed that you have a new edition out of On Being a Dictator with two co-writers, which is a book on dictation.
I wondered how your dictation process works now, and how it's changed with AI tools for speech to text.
Kevin: Well, there's one other cautionary tale I want to throw in there. It's probably been 30, maybe even 40 years, that I've just dictated my writing. That's how my process works. I love just walking and dictating.
You know this, Joanna. It just gets your creative process going, it gets your thoughts going. I love hiking, and I'm outside. I've got myself so trained that I can't sit there and stare at the screen and be very creative. I have to be out walking and moving around. I go hiking and mountain climbing, and everything's wonderful.
A slight problem happened last August as I was climbing down a mountain pass in the rain on the rocks, and the mud was like Vaseline. I slipped and fell, and I broke my ankle. I had to limp a mile back to my car on this rocky trail on a broken ankle, and I was 12 weeks in a boot and then in an ankle brace.
No tears or anything, it healed just fine, but for those 12 weeks, I was unable to do writing the way I wanted to write. I couldn't really walk. I wasn't supposed to move around very much. So I had to just sit on the back porch with my digital recorder and stare off into the distance and dictate.
Man, that cut my productivity in half. It's not the same just sitting there as it is walking. So I guess my downside was that I was so dependent on being able to write while I walk, that when I suddenly couldn't walk for 12 weeks, I didn't have my own Plan B very well in in action.
I mean, I got my book done. I was a little late on it, but it was not as much fun to sit there and write.
So anyway, to your question, the dictation process hasn't really changed. I'm an outliner. I go through and I have my 90 chapters outlined, or whatever, for my big books. I know exactly what happens in chapter one and chapter two. Now, they might change. I might modify the outline, so it's not like I'm completely locked in.
So I'll take my notes for usually two chapters, sometimes three if I go out on a really long hike, and I just get into the zone. I know what's going to happen, and I just tell my story, and I dictate it.
I've gotten it so that if you just play my raw dictation tapes, they're pretty much like an audiobook.
I'm pretty good at being consistent, not stumbling. So that's what I've done all along.
I would take those audio files and I download them, and I had a typing service. So I would upload them to my typing service. They loved working with me because the typing service usually works on like legal documents and medical reports and things like that, which are very boring.
They liked my zombie detective chapters, or they liked my epic fantasy chapters. So they would always fight over my stuff, and I'd get it turned around fairly quickly.
So it wasn't causing much problems. I would get their dictation back in Word files in two days maybe. So it's not really a problem, but it's not cheap. It was like a penny a word to get it done. So 100,000 word book was $1,000.
As of last February, one of my other dictators at Superstars Writing Seminar last February, she was so excited and came up saying, “Oh, you've got to try this AI transcription.”
She showed me how to do it and I played with it a little bit. What I use is called MacWrite, but there are other transcription things out there. Suddenly I just feed my audio file into it, and it transcribes it. It takes a little while to teach the damn thing not to rewrite my words—
Joanna: Particularly with fantasy.
Kevin: All I use it for is to transcribe what I wrote, but I've got my AI trained right now, so that it pops out and it does all the drudgery work. So I don't have to put the paragraphs and the quote marks. It's kind of mind boggling to me how well it does.
For a while, you know me well, I'm not an anti-AI person, but I don't want to get people put out of their jobs. So I thought, “But my typing service, then I don't use the typing service. Those people depended on me.”
My friend said, “Kevin, if they're a decent typing service, don't you think they're already using this to do the first cut on your transcriptions?” And I went, “Oh, probably.”
Why should I pay somebody else to run the AI thing that I can just run myself?
I come home, I get my dictation things, I load the files up, I go off and eat lunch, and I come back, and they're transcribed.
It has taken an entire chunk of the pain in the butt, time consuming work that has nothing to do with being creative. It, to me, has made things much more streamlined.
The book I wrote, probably 10 years ago, called On Being a Dictator, because I was really one of the first early adopters of walking and dictating. Everybody's always asking, “Well, how can you do that?” Well, I got tired of answering them, so I wrote it up. Now they have to pay five bucks to get my answer.
Joanna: It is a really useful book. I love the fact that, again, you're being adaptive, and you're changing the bits of the process you don't enjoy, or the drudgery side, or the overly expensive side for what it is, and you've changed that process. Your creative process remains the same.
It's not like the AI has changed your bit of the process, and I think that's really important.
I love that you're adopting these different things.
Kevin: Well, the walking and dictating, that's the fun part. Why would I want AI to do that for me? That's the fun part.
Look, I'm one of these writers that really does enjoy writing. I mean, I love going out and doing my chapter and seeing the adventures unfold.
I have a humorous mystery horror series called Dan Shamble Zombie P. I. and we just did a Kickstarter for Book 11 on it. It's a bunch of dad jokes. It's like the Naked Gun meets the Addams Family. Those stories are so much fun to write, and I find myself like laughing out loud when I go out dictating those things.
My wife will say, “Kevin, you're writing a Dan Shamble book right now because you're always in a good mood.” I love going out and doing that. Why would I want an AI to do all the fun part? AI and computers are supposed to take the grunt work away, not the fun work away.
Joanna: Absolutely. Now, I also wanted to ask you about Kickstarter. So you've done seven, as we record this, Kickstarter projects across various genres.
What part does Kickstarter play in your author business?
What are any of your tips for authors who want to use it in 2025?
Kevin: Well, it has entirely changed how I do things. Remember, I came out through trad, and in trad, you have to convince some other publisher that they should publish this project that I want to do.
That would always involve writing proposals up and trying to convince an editor or publisher that, yes, they should take a chance on this project or that project. Then they would pay you in advance, and that's what I would live on while I wrote the book.
Indie is entirely different. You don't get paid anything until you publish it and you start earning sales and royalties.
Well, Dan Shambles is a good example because I love this series. It was with a traditional publisher, and they did the first four books in the series. Let's just say that we didn't really see eye to eye.
I do my own marketing. As you know, I've been doing this for a long time, and I kind of know what works and what doesn't. So this is a fast and funny series. You read one in a couple of sittings, and then you want the next one.
I'm a fast writer, so they bought the first three books, and I said, “Great, let's bring them out like every six months.” Then they went, “Oh, no, we can't do that. It has to be a year and a half apart.”
Well, but this is a fast series, you don't want a year and a half. So we didn't see eye to eye on that.
So then I wrote a standalone story. Like, here's my original, just an introduction to Dan Shamble. It's a standalone mystery. So I wrote it, and I was going to publish it myself, upload it before the first novel came out. Like, here's an appetizer. You can read this free story and then get interested in the series.
So I wrote it, I was going to publish that. They got all bent out of shape, “No, no, no, we have to publish it.”
So I'm like, “Alright. I don't know that you know anything about ebooks, but okay.” So I gave them the story, but they, of course, couldn't release the story before the book was published. They released the story a year later, before Book Two was published.
This is audio, so you can hear the sound of me slapping my forehead. Then the book comes out as $15 as a trade paperback. It was $15 for an ebook and $15 for the print book. I said, “That's insane. You put the ebook at like $5, or something like that.”
They said, “Well, we don't want to cut into our print sales.” Well, it's apples and oranges. The ebook readers are going to buy the ebook, and the print book readers are going to buy the print book. So they said that their ebook sales were disappointing. Well, duh.
Joanna: That's because they're so expensive!
Kevin: So anyway, after four books of that—and I am going to answer your question about Kickstarters after all this, I promise. So they did four books, and I got the rights back.
I released a short story collection because I'd written a bunch of these other short stories, and that came out, and it did okay, and I reprinted them, and they did okay. But I'm writing Dune novels, and I'm doing these really big projects that, frankly, paid a lot.
My re-issues of the Dan Shamble books were okay, but they weren't huge hits. I really wanted to continue the series, it's just there was no real incentive to do so.
Then my friend Dean Wesley Smith, who's run a lot of Kickstarters, said, “Kevin, you should run a Kickstarter for it.” I had this attitude of, well, Kickstarters are for whiny authors that don't have any money and they're begging for money. He said, no, you got it completely wrong.
He's right. I had it completely wrong.
It's not for whiny authors begging for money. It's a way for you to connect with your fans, to give your real fans a chance to get like a backstage club.
I mean, my Kickstarter people get their books three, four months before anybody else can get them.
They might get expanded editions, or they might get separate things. So, okay, I decided to try it. If anybody wants a new Dan Shamble novel, which I wanted to write, and the fans kept asking for.
So I ran a Kickstarter for another Dan Shamble novel, and bam, it funded in like 30 minutes. It ended up like 15 times what we asked for, and it raised more than triple what the trad publisher was paying. I went, oh, okay, this is pretty nice.
I had another series that I had done, the first book of it was called The Dragon Business. 47 North published it. It was sort of like The Princess Bride meets Dirty Rotten Scoundrels. It was a fun fantasy. It did okay, but not great.
47 North is Amazon's print imprint for science fiction and fantasy. Surprise, surprise, brick and mortar bookstores don't want to carry books that are published by Amazon. So the sales for that weren't as great as they expected.
I got the rights back, and I wanted to do a sequel to it because I wanted to build that into a fun fantasy series. So I thought, oh, well, why don't we see if the Kickstarter people want a sequel to that?
Again, I ran a Kickstarter for it, and again, more than triple what the trad publisher was paying. Remember, I'm already an indie author and an indie publisher. So I know how to publish a book. It's not like this is a learning experience for me.
Joanna: Just on that, just to bring you back to Kickstarter for newer authors. I mean, obviously you're talking about established series, so people might think, well, there's already readers for that. What is different about Kickstarter?
Are there things that newer authors who don't have such an extensive career could use it for?
Kevin: Well, actually, it's almost the opposite answer, because this is really designed for people who do have a platform, who do have a fan base, because you can tap into them.
If you're brand new and don't have followers, you have to find some way to get people interested in your project.
Maybe it's connected to a very interesting subject. In fact, one of my grad students right now is a recovering alcoholic, and she's got a whole bunch of self-help books on how to overcome addiction.
She's not famous. Nobody really knows who she is, but she's plugged into this network of people who are trying to help one another through situations like this. So she's able to get attention for that particular subject.
I'm going to run a Kickstarter this spring with my grad students because the poetry concentration director also runs this big Writers Workshop in Montana, I think, which is for indigenous writers, and it's taught by all indigenous instructors.
There are a lot of foundations for the arts supporting them, but they never have enough money to run the workshop. So we're going to run a Kickstarter for them, and we will be tapping into a lot of people to say help support this indigenous workshop.
I haven't run it yet, so we don't know if it's successful, but I'm pretty confident it's going to be. My students are going to help promote it. Now, they're not famous, but when you have this good cause that you're promoting it for, then you can get attention that way.
If you're just, “I'm Bill, brand new indie author. Here's my short story collection. Here's my Kickstarter,” you may be starting too soon for that.
The steps of doing a successful Kickstarter, you have to have a platform and an outreach and some reason for people to want to do it.
Also, you need to be able to convince your backers that you will actually deliver on what you promise.
I've supported probably 50 Kickstarter campaigns, and probably 20 of them I never got the stuff I paid for because they just don't know how to produce it.
So don't let that happen to you. Make sure you know what you're doing.
At 20Books, last year or the year before, I was talking to the head of publishing at Kickstarter. She was kind of rolling her eyes and shaking her head, saying that they've had people that ran campaigns for a fantasy book, and the campaign was successful.
Then the person wrote her and said, “Okay, my campaign was successful. Now, how do I publish a book?”
Joanna: Well, we generally say now—
You should have written your book before you do a campaign.
That's the advice, I think.
Kevin: I mean, even me, everybody knows that I'm going to be reliable. I've written 190 books. If I say I'm going to write one, I'm going to do it. But I feel that you want to deliver your stuff fairly soon, while people remember that they're still waiting for it.
How many people are really still waiting for the next Game of Thrones book? I've given up on that.
Also, so I write my book before—either completely done, or at least the draft is done and I'm editing it—before I run the campaign. I want to be able to turn it over and just deliver the books within a month or two. I always under promise and over deliver.
So right now, I've got the Dan Shamble campaign that ended in the first week of November. I promised them books by March, we are sending them out this week because I got it done faster.
There are times where there are delays, especially if you're doing, say, bespoke editions that have to be shipped from China or something. Those are things you can't count on. I always really want to have everything done and ready.
The other thing is —
I plan maybe two, possibly three Kickstarter campaigns a year.
I don't want to go to my backers and say, “Hey, support my next one,” if I haven't delivered the previous stuff yet. You want to be reliable. Make sure you're not doing it too soon. There are pieces you need to put in place.
Here's an example. So I'm writing Dune books and things. Those go to the trad publisher because they have a much bigger footprint in brick and mortar stores and things. Kickstarter lets me do the projects that are my passion projects, really big things that I want to do that might not fit with trad publishing.
My biggest campaign ever was last year. I've written a lot of short stories over my career, and I thought, well, I just want to collect my short stories.
In fact, I ended up with a whole lot of short stories, like 150 of them or so.
I even found the very first thing that I wrote when I was eight years old. I typed it on my dad's typewriter. It was this little three-page story about a mad scientist making monsters. I found that one, and so I included that in there.
So that meant that by putting the story when I was eight years old, I could do this short story collection that covered 50 years of my career. For each one of those stories, I wrote a little intro of, here's how I wrote this one, or here's how I wrote that one.
So it was three volumes of science fiction, two volumes of fantasy, two volumes of horror/dark fantasy. 750,000 words, all told.
Joanna: Wow.
Kevin: This is a huge job just putting all these stories together. So here's the point, and yes, I do have one, and I eventually get around to it. So I put all these things together, and I went to my New York literary agent. I knew the answer, I just wanted to do it.
So I went to him, and this is the guy who sold million dollar contracts for me, and I said, “I'm going to do a seven volume collection of my reprint short stories, and I want to do them all in hardcover. Who could you sell that to?”
It was like silence on the phone. He said, “Well, nobody. Nobody would want that.
“Nobody publishes short story collections. Nobody buys them. Nobody wants them.” So I said, “Okay, thanks.” I ran a Kickstarter, and we did $80,000.
So, hello, my fans do want it. With the Kickstarter, it's between creator and the reader. There aren't 25 other middlemen between it. There aren't all these other people telling you, no, you can't do it. So it's just a direct me and the readers.
I guess the point of that was, this was a project I wanted to do. Without Kickstarter, I could never, ever have done it.
I mean, it took a lot of time and a lot of work, and it was expensive to do those books. So if I didn't have the money from Kickstarter, I could not have seen that project through.
Joanna: Well, I did want to ask you about short stories. Doing short story collections was one of my reasons that I wanted you to come back on the show.
In the indie space, people think, well, why would I bother writing short stories?
I mean, there are obviously still short story markets, and lots of them, if you focus on that. But many indie authors are like, why would I bother? So, thoughts on short stories?
Kevin: Getting back to the long career retrospective. When I started out, every author's career path was that you wrote a bunch of short stories, you published them in the numerous magazines, and you built up a little bit of a following, and then you graduated to writing novels. Short stories were your training ground.
That's not the case anymore because there just really aren't nearly as many short story markets, and even then, you might not get it published.
The big advantage indies have is —
If you write a short story featuring your series character, well, then you use that as a reader magnet.
You put it in your newsletter, or you use it as, “Get a free story when you sign up for my mailing list,” or something like that.
So short stories have a very good purpose right now, as you use them as like carrots to get people to check out your series. Or you can use it to maybe test out a new character if you want to. Always, short stories are a great way to experiment as a writer.
I mean, it takes me a couple of days to do a short story. So if you think, well, maybe I should try dark fantasy and see how it works. Well, write a short story and see if it works, rather than writing a novel, which is going to take you however long it takes you to write a novel. So it's a training ground, and that's very good to do.
Today, I would look at short stories as an adjunct or as supplementary things, rather than your main focus. They're kind of like the garnish on a plate instead of the steak.
There are many ways to use them. You can swap short stories. With other writers that have newsletters, you give them a story and they give you a story, so then you can get their readers to read your character and maybe pick up your series. That's where I would do it.
The Kevin J. Anderson Short Fiction Library, that came from people who were already interested in my stuff. If you're brand new and you don't have a big following already, I'm not exactly sure that that would be my main focus, doing an original story collection.
Joanna: I will come back on that. One of the reasons I'm thinking of doing this on Kickstarter is because I have bought so many on Kickstarter.
I buy a lot of short story collections from people, I don't know who they are, because I like reading short story collections.
So it's one of those things that when you find a tiny niche of people who are interested in a certain type of product, then there are people there. So that's actually why I was thinking of even doing one on Kickstarter, because I am part of that audience. So I guess it's a different angle.
Kevin: But you do have a following, and you do have a platform.
Joanna: That's true.
Kevin: Now for you, though, one of the interesting enticements might be to do a short story collection paired with one of your writing books. Like my grad students, we assign them your Your Author Business Plan book, and they read it every spring and build their business plan based on your book.
So you might want to do, here's my story collection and here's my—if you have a new book on writing advice or something.
Joanna: Or writing short stories. Yes, absolutely.
Kevin: If you have one on writing short stories, that would be an ideal pairing. Like, here's my short story collection and here's my book on how to write short stories. That's genius. That would work. Brilliant.
Joanna: I think that's what we think around these Kickstarter projects, is it's not like on Amazon where if you pair something and your algorithm goes horribly wrong because those readers don't normally buy that kind of thing. Whereas—
With Kickstarter campaigns, you can put all these things in and it doesn't mess up some algorithm somewhere.
Kevin: Exactly. So, here's the other thing. With doing a Kickstarter and raising money that way, that is completely separate from your indie publishing.
So when I get a Dan Shamble Kickstarter, and those books go out—again, they're going out to all my Kickstarter backers in the next week or two—the official release of this book to the public is like April.
So then we put up preorders on Amazon, and then everybody else buys them.
The Kickstarter effectively gave me my book advance, like I used to get from trad publishers, and then the sales go on sale to the general public because most people don't buy their books through Kickstarter.
It's a special audience.
So most people are going to wait for it to come out on Amazon. So then you basically start all over from scratch. But hey, I just got a whole bunch of extra money up front to do this project. I am clearly a convert, as you can tell.
Joanna: Absolutely. Now, we're almost out of time, but I want to come back to something you said earlier.
You said, “How do authors screw up their own careers?” Then you said, “Well, we could talk about that if you'd like.” So I was thinking that, yes, I would like to talk about that.
How might authors screw up their careers? Or, I guess, how can they avoid that?
Kevin: Well, my biggest piece of advice is, don't be an asshole. Well, first off, I have a policy of I do not make political postings on any of my social media. That is a great way to get rid of half of your readers is to start spouting something.
I wasn't joking, don't be an asshole. Authors talk. Reader's talk. If you're like this total jerk, people are like, I like the books, but I can't stand the person, so I'm not going to buy anymore. So just don't do that.
Deliver your stuff when you say you're gonna deliver it.
If you promised everybody your next book is coming out in April, well, don't make it five years later. I mean, obviously there are extenuating circumstances, you can have a medical issues or some other things.
Prove to be reliable and deliver what you say you're going to deliver.
I like networking, and networking works the opposite way too. If you screw somebody over, everybody else is going to know about it.
In the indie author community, just look at all the people who come to Superstars, or to Author Nation, or 20Books, or these various things. People will know if you stop being ethical and reliable.
I have a policy of I just don't ever talk smack about other authors. I was on a panel once where it was about bestselling books or something, and everybody was just bitching and whining about the Twilight books or about Hugh Howey's books. They didn't like them, or Dan Brown's.
I just went, “Guys, tens of millions of people bought them, so there was something done right. Learn from it rather than complain about it.” I think we're all colleagues. Like, Joanna, you're successful. It doesn't make me any less successful.
I like to read books too. So just because somebody's selling books, doesn't cost me anything. I believe in the rising tide lifts all boats. I like being supportive and helpful, and I do my best not to be an asshole and help other people. It's karma points. It comes back at you.
It also works the opposite way. If you're this very negative person, and you constantly screw things up, you're alienating your readers, you're alienating your fans, you're being a jerk on social media, well, that's a great career suicide.
Just look at some of the actors who have had careers that have instantly crashed and burned because of some stupid thing they did. So don't do the stupid thing.
Joanna: Well, that's really interesting. So you've basically gone for the personality as opposed to the craft, which I think is really interesting. I was kind of expecting you to say they stop writing or they stop marketing, or something like that.
Kevin: Well, obviously if you stop writing. If you do a series—and I joked earlier about Game of Thrones—I mean, there's a contract there. If you started reading this book, you invested lots of time in this series, and I don't know what it is now, 10 years, 12 years since the last one. I'm not waiting for it anymore.
I loved those books. I'm not waiting for it anymore. If you do a series and you're producing them regularly, and you just stop, the reader's attention span is not long because there are so many other things to read. Don't expect them to be like pining by the telephone, waiting for somebody to ask you out on a date.
Readers will move on if you're not producing things.
Now, again, we get back to the longevity of a career. It is exhausting to write lots of books a year, and most people can't keep doing that for 20 years or 30 years.
That's one of the reasons, especially indie authors, where readers expect you to write several books a year. Some indie authors I know are writing a book a month. I couldn't do that for any long period. Well, I couldn't do that probably for a single year.
You start building expectations, and when you fail to meet those expectations, they will leave you very quickly. That's why you should have Plan Bs.
If you really, really can't stand writing your steampunk vampire romance series after book number 29, well, make sure that you have some other series you're starting and building up.
Well, Hugh Howey's got several series that are going. Michael Anderle has all kinds of series, and Craig Martelle has all kinds of series. You don't just put all your eggs in one basket. You need to have Plan B and Plan C, to circle around to what I started with.
Joanna: Well, that is fantastic.
Where can authors find you, and your books, and everything you do online?
Kevin: My website is WordFire.com. My store WordFireShop.com. After COVID, I realized I needed to sell books direct, and that's doing very well for me. Facebook, just look up my name, Kevin J. Anderson. I've got a couple of different pages, and you'll find it.
Also on WordFire.com, there's a whole section about the graduate program in publishing, if anybody's interested in becoming a Master of Publishing with the piece of paper to prove it.
Joanna: Brilliant. Well, thanks so much for your time, Kevin. That was great.
Kevin: Thanks, Joanna. I always love talking to you.